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How To Have a Healthy Digital Diet

Having a healthy digital diet involves mindful and intentional management of your digital interactions and technology use to promote well-being, productivity, and a balanced lifestyle. Here are key strategies to foster a healthy relationship with technology: Set Clear Boundaries: Establish specific time limits and boundaries for technology use. Designate periods for checking emails, browsing social media, or using digital devices. Stick to these boundaries to avoid excessive screen time. Prioritize Meaningful Content: Focus on consuming content that adds value to your life. Unsubscribe from unnecessary email subscriptions, unfollow unproductive social media accounts, and curate your feeds to prioritize quality information. Limit Multitasking: Avoid multitasking between various healthy digital diet activities as it can reduce efficiency and increase stress. Concentrate on one task at a time to enhance focus and productivity. Schedule Tech-Free Time: Incorporate tech-free in...
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Nikon (DSLR)

     


BUSINESS TRENDS

Nikon stopped developing SLRs and switched to mirrorless cameras

Smartphones force Japanese manufacturers to discontinue once-coveted SLR models

Professional photographers have used Nikon's SLR cameras for more than 60 years. (Photo by Takaki Kashiwabara)

Nikkei editors

TOKYO -- Japanese camera maker Nikon will stop developing SLR cameras and shift to digital offerings in the face of increasing competition from smartphone cameras, Nikkei has learned.

Nikon's SLR cameras have been used by professional photographers for more than 60 years and have become synonymous with the Japanese company.

The company plans to focus its resources on mirrorless cameras, which have become a mainstream product thanks to more advanced digital technologies.

Nikon's cameras have lost ground to smartphones, which are increasingly equipped with powerful cameras. Nikon aims to beat them by offering products with more unique features.

No new SLR models have been released since June 2020, when Nikon launched its flagship D6 SLR. This is because the company has already stopped developing digital compact cameras.

From now on, Nikon plans to focus on digital mirrorless cameras, but production and sales of existing SLR models will continue.

Nikon is the second largest manufacturer of SLR cameras after Canon. An SLR camera uses a mirror to reflect an image the photographer sees through the viewfinder.

Nikon was founded in 1917 and adopted the company name in 1946. The company launched its first SLR camera in 1959 and has long enjoyed a high reputation among professional photographers and journalists. In addition, the business has completed a name for itself by offering high-quality alternatives to German brands like Leica, which once dominated the market.

In the late 1990s, Nikon switched to digital SLR cameras. Last year, the company sold more than 400,000 SLRs, competing directly with world leader Canon. Ricoh also manufactures SLR cameras under the Pentax brand.

Mirrorless cameras have a different viewing system and use image sensors that convert light into electrical signals. Like SLRs, they can be equipped with interchangeable lenses that offer a much more comprehensive focal range than the fixed focal lengths found on most smartphone cameras. A unique feature of Nikon cameras is the F-mount, which was introduced in 1959. It has always allowed photographers to use a wide range of old lenses on newer SLR cameras.

According to the Japan Camera & Imaging Products Association, mirrorless camera shipments overtook SLR cameras for the first time in 2020, with 2.93 million and 2.37 million units shipped, respectively.

However, there has been an overall decline. The combined market peaked at 11.67 million cameras in 2017, but had fallen to 5.34 million by 2021.

The dramatic decline has forced Nikon to focus on the segment that still has growth potential. In 2021, the mirrorless camera market will grow 31% to 324.5 billion yen, while the SLR camera market will decline 6% to 91.2 billion yen.

Mirrorless cameras have powerful features. For example, artificial intelligence provides face and pupil recognition. They can also identify animals, vehicles and objects.

The Nikon Z9, launched last year, can shoot 120 frames per second - more than ten times faster than most SLRs, without the wear and tear of a moving mirror. That makes it ideal for sports and wildlife photography. In addition, mirrorless cameras are lighter, smaller and virtually silent.

The price of mirrorless cameras has dropped to under 100,000 yen ($730), which is lower than comparable SLR cameras.

Thank you for the improved viewfinders and reduced lag; faster image processing helps photographers in fast-paced situations.

Mirrorless cameras already account for half of the sales of Nikon's imaging business, compared with about 30% for SLRs. In the financial year that ended in March, sales of imaging products totaled 178.2 billion yen, accounting for 33% of the group's total sales.

Rival Canon also plans to follow Nikon's lead and stop developing flagship SLR models within a few years.

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